About Alpha Prime
Alpha Prime SRL is an Italian B2B distributor and sourcing partner for beauty, personal care and FMCG brands. From Cremona, with warehouses in Vicomoscano and Letohrad, we sell to pharmacy, beauty, retail, e-commerce and wholesale buyers across Europe and the United Kingdom.
Alpha Prime SRL is an Italian company based in Cremona. We work as a B2B distributor and sourcing partner for beauty, personal care and FMCG: brands reach pharmacy, beauty, retail, e-commerce and wholesale buyers through one commercial team, and buyers source several brands from one supplier. Every relationship starts from a brief and moves to a written commercial offer, with scope, documentation and terms confirmed before any order.
Our warehouses in Vicomoscano, Italy, and Letohrad, Czech Republic, form one operational base for distribution and sourcing. From there we reach buyers across Europe and the United Kingdom, in around twelve markets.
There is no public price list and no live stock on this website. Availability, prices and terms are confirmed in a written commercial offer, and nothing ships before scope, documentation and terms are agreed.
Beauty, personal care and FMCG brands want more European shelves. Pharmacy, beauty, retail, e-commerce and wholesale buyers want the brands their customers ask for. Between the two sit importers, agents and price lists, one country and one channel at a time. Each step adds a contact, a set of documents and a different set of terms.
Alpha Prime closes that distance.
We are an Italian B2B distributor and sourcing partner, based in Cremona, with stock in Vicomoscano, Italy, and Letohrad, Czech Republic.
One commercial team covers pharmacy, beauty, retail, e-commerce and wholesale buyers across Europe and the United Kingdom. A brand negotiates once and can start in one market; a buyer sources several brands across four categories from one supplier, with terms in writing before any order.
That is the whole idea: European distribution that is simple for brands and reliable for buyers, built one market, one channel and one written offer at a time.
Four figures that describe the company today: the brands in our portfolio, the warehouses that hold the stock, the markets we sell into and the categories we cover.
45 brands
2 hubs
~12 markets
4 categories
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