For retailers & professional buyers

One supplier for several brands. Terms in writing before you order.

Alpha Prime supplies pharmacy, beauty, retail, e-commerce and wholesale buyers across Europe and the United Kingdom from warehouses in Italy and the Czech Republic. Send the products, quantities and destination you need; availability and terms come back in a written commercial offer.

Brands from these groups, through one supplier

Brands in the portfolio

Coty
Rimmel · Max Factor · Sally Hansen · Bourjois · David Beckham · Adidas
L'Oréal
L'Oréal Paris · Maybelline · Garnier · La Roche-Posay · Vichy · NYX
Dermocosmetics
Nuxe · Filorga · Lierac · SVR · Uriage · Bioderma
P&G
Oral-B · Gillette · Olay · Head & Shoulders · Old Spice · Pantene
Henkel
Schwarzkopf · Persil · Joico · Syoss · got2b · Taft
Selected brands
Elizabeth Arden · Clarins · Neutrogena · Scholl · Estée Lauder · Redken
Reckitt
Dettol · Veet · Vanish
Unilever
Dove · Vaseline · Dermalogica
Beiersdorf
Nivea · Eucerin · Hansaplast

Selected portfolio based on distribution and sourcing activities. All trademarks belong to their respective owners; their display does not imply endorsement or partnership.

Three steps from a first list to a wider range.

STEP 01 ONE LIST

Send the List You Need

Share products, brands or EAN codes, indicative quantities and the destination market. One brief can cover several brands across our four categories.

Retail buyer with a tablet checking a delivery of wrapped cartons in a stockroom
START HERE

STEP 02 A WRITTEN OFFER

Get Terms in Writing First

Availability, prices and terms come back in a written commercial offer. Nothing is ordered until you have read it and agreed it.

Hand stocking a retail shelf with white skincare tubes, bottles and jars
SEND A BRIEF

STEP 03 MORE BRANDS, ONE SUPPLIER

Grow the Range With One Supplier

Add brands, categories or destination markets as your business grows, with the same commercial team and stock held in Italy and the Czech Republic.

White lorry on a motorway passing a distribution warehouse, snow-capped mountains behind
TALK TO US

Why Alpha Prime

A supplier model built around your list, not a catalogue.

What stands behind every offer you receive from Alpha Prime.

  • Two hubs, one base

    Stock ships from Vicomoscano, Italy, and Letohrad, Czech Republic, to your own warehouse or to your 3PL provider.

  • Every channel, one contact

    Pharmacy, beauty, retail, e-commerce and wholesale buyers deal with the same commercial team, for several brands at once.

  • Documents confirmed before you order

    The documentation your destination market requires is confirmed for every product on your list before any order is placed.

  • No price list, a written offer

    Prices and availability are not published. Send your list and receive a written commercial offer with the terms for your enquiry.

Where our two hubs can supply you

With Alpha Prime your brand reaches

5 channels

Countries stocked: 2

Network at a glance:

Warehouse hubs (Vicomoscano, Italy · Letohrad, Czech Republic):2

Product categories (skincare, cosmetics, personal care, FMCG):4

Brands in portfolio:45

Want the full map?

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Network

From two hubs to your shelves:

ItalyCzech RepublicEuropeUnited Kingdom
HQ · CREMONAHUBS · IT + CZMARKETS · EUROPE & UK
Two people meeting at a stone table with coffee, a notebook and skincare samples

“We started Alpha Prime to make European distribution simple for brands and reliable for buyers.”

Andrei Ianus, Founder

FAQs

What brands and buyers ask us most often before working with Alpha Prime.

What does Alpha Prime actually do?

Alpha Prime is an Italian B2B distributor and sourcing partner for beauty, personal care and FMCG brands, selling to pharmacy, beauty, retail, e-commerce and wholesale buyers across Europe and the United Kingdom. It works from your product range, availability and commercial priorities, and confirms terms before any order.

How is this different from a local importer or agent?

An agent books orders; an importer buys for one country. Alpha Prime holds stock in two countries and sells into several European markets, so one relationship can cover more than one country.

What do you need from us to start?

A portfolio overview, target countries, preferred channels, indicative quantities and any existing distribution arrangements. From that brief we assess category fit, territories and channel requirements, and confirm the documentation relevant to each market.

What is settled before the first order?

Three things are settled first: the scope of range and markets, the documentation each market requires, and availability, prices and terms in a written commercial offer — all before the first order.

Do you supply e-commerce sellers and online marketplaces?

Yes. We supply online retailers and marketplace sellers. Orders are delivered to your own warehouse or to your third-party logistics (3PL) provider, and the products, quantities and terms for each brand are confirmed in a written commercial offer before any order.

Can I request a product list or an offer?

Yes. Send the category or products you need, indicative quantities and the destination country. Availability, prices and delivery terms are confirmed individually.

Do you publish a price list?

No; there is no public price list and no live stock on this website. Availability, prices, quantities and delivery terms are confirmed individually in a commercial offer for each enquiry.

How are prices and terms set?

Individually, in a commercial offer. Product availability, quantities, prices, documentation and delivery terms are confirmed for each enquiry, and scope and commercial terms are agreed before an order or partnership.

Who is Alpha Prime best suited for?

Brands with a beauty, personal care or FMCG range that want pharmacy, beauty, retail, e-commerce or wholesale distribution across Europe and the United Kingdom — and professional buyers who want one supplier for several brands.

Where is stock held?

Two warehouses: Vicomoscano (Cremona, Italy) and Letohrad (Czech Republic). Together they form the operational base for our European distribution and sourcing activity.

How are orders and documents exchanged?

In the formats agreed with each partner as part of the commercial terms, before the first order.

Do we need our own warehouse or a local entity?

Not necessarily. Our warehouses in Italy and the Czech Republic provide the physical base, and the supply model is agreed in the commercial terms before any order.

Where are orders delivered?

To your own warehouse or to your third-party logistics (3PL) provider. Products, quantities, destination and terms are confirmed in a written commercial offer for each enquiry before any order.

When is cosmetics documentation confirmed?

Before the first order. For every cosmetic and skincare product on your list, the documentation each destination market requires is confirmed as part of the brief, alongside scope and commercial terms.

Is it the same for non-cosmetic products?

Yes. For household and other non-cosmetic products, the documentation each destination market requires is confirmed in the same way, before the first order.

How are product recalls handled?

Recall handling is agreed with each brand as part of the commercial terms, before the first order.

Send your brief and we will be in touchyour market, your way

Fill out the form, and we’ll be happy to discuss how Alpha Prime can take your products to pharmacy, beauty, retail, e-commerce and wholesale buyers:

  • Share your brief

  • Review the opportunity

  • Agree the next step

Your details are used to handle this business enquiry. Please do not include sensitive personal information. Sending this form does not place an order or create a commercial agreement. Privacy policy · info@alpha-prime.it