European distribution

Product-led European distribution.

Alpha Prime SRL connects health, beauty, and FMCG portfolios with commercial opportunities across Italy and Central and Eastern Europe.

Health and beauty
FMCG

Discuss distribution Explore network

The product stays central.

Defined channels, disciplined pricing, and predictable replenishment keep every portfolio aligned from allocation to arrival.

Controlled placement
Consistent supply

Two hubs. One standard.

Warehousing in Italy and the Czech Republic supports a coordinated platform for Western, Central, and Eastern Europe.

Italy
Czech Republic

Built for Italy and CEE.

Local warehousing supports practical access to priority markets across the region.

Italy
Poland
Slovakia
Hungary
Wider CEE

The right product. The right channel.

Channel discipline and market protection help build durable brand presence in pharmacy, beauty, and modern retail.

Pharmacy
Beauty
Retail

Brands distributed by Alpha Prime.

Selected portfolio based on distribution and sourcing activities. All trademarks belong to their respective owners.

Coty / Rimmel / Bourjois / Max Factor / Sally Hansen

L'Oréal Group / L'Oréal / Maybelline / La Roche-Posay

P&G / Oral-B / Gillette / Unilever

Beiersdorf / Nivea / Eucerin / Reckitt / Dettol / Veet

Henkel / Schwarzkopf / Persil

Nuxe / Filorga / Lierac / SVR / Uriage / Bioderma

Four categories. One commercial discipline.

A focused portfolio for pharmacy, beauty, personal care, and high-rotation consumer channels.

Dermo-cosmetics & Skincare

Formulas and care ranges built for specialist channels.

Cosmetics & Fragrances

Selective beauty products for clearly defined markets.

Personal Care & Hygiene

Essential care with disciplined replenishment.

FMCG & Household

High-rotation products for modern retail environments.

Interactive product model

The product remains the reference point.

This interactive 3D skincare vessel and pack reinforce the same B2B principle used throughout the site: distribution decisions begin with the product.

Move the pointer across the product

Operational footprint

A European platform built around physical control.

Alpha Prime SRL combines an Italian headquarters with warehousing in Italy and the Czech Republic. The generated cinematic imagery is illustrative and does not document the real facilities.