Coty
Rimmel
Max Factor
Sally Hansen
Bourjois
David Beckham
Adidas
Our Distribution Network
Brands we supply
Brands you know,
supplied by Alpha Prime
L'Oréal
L'Oréal Paris
Maybelline
Garnier
La Roche-Posay
Vichy
NYX
Dermocosmetics
Nuxe
Filorga
Lierac
SVR
Uriage
Bioderma
P&G
Oral-B
Gillette
Olay
Head & Shoulders
Old Spice
Pantene
Henkel
Schwarzkopf
Persil
Joico
Syoss
got2b
Taft
Selected brands
Elizabeth Arden
Clarins
Neutrogena
Scholl
Estée Lauder
Redken
Reckitt
Dettol
Veet
Vanish
Unilever
Dove
Vaseline
Dermalogica
Beiersdorf
Nivea
Eucerin
Hansaplast
Selected portfolio based on distribution and sourcing activities. All trademarks belong to their respective owners; their display does not imply endorsement or partnership.
Enter one market today.
Expand on your timetable.
01 FIRST MARKET
Put Your Brand in One Market
Pharmacy, beauty, retail, e-commerce or wholesale — start with the one market you want to open today. Stock ships from our hubs; scope and terms are confirmed before the first order.
02 ONE MARKET & GROWING
I Want to Scale Across Europe
Begin with Italy or one other European market, prove sell-out, and roll out to the rest on your own timeline. No pan-European commitment to get started.
03 FOR BUYERS
I Buy for Stores, Online Shops or Wholesale
One supplier for several brands across four categories. Tell us products, quantities and destination; availability and terms are confirmed in a commercial offer.
With Alpha Prime your brand reaches
5 channels
Network at a glance:
Warehouse hubs (Vicomoscano, Italy · Letohrad, Czech Republic):2
Product categories (skincare, cosmetics, personal care, FMCG):4
Brands in portfolio:45
Want the full map?
Share your work email and our commercial team will contact you to build a category brief for your target markets. Privacy policy
Network
From two hubs to your shelves:
HQ · CREMONAHUBS · IT + CZMARKETS · EUROPE & UK
Why Alpha Prime
Introducing the Alpha Prime distribution model
The Alpha Prime distribution model combines warehousing in two countries, direct commercial relationships and four categories to reach pharmacy, beauty, retail, e-commerce and wholesale buyers across Europe and the United Kingdom. Its key benefits include:
01
Stock in Two Countries
Stock in Vicomoscano (Italy) and Letohrad (Czech Republic): two hubs, one physical base for European distribution and sourcing.
Start With One Market
Start with the market and channel you need most and then expand as sell-out grows or as your assortment widens. Scope, documentation and commercial terms are confirmed before any order, so there is nothing to unwind later.
Every Channel, One Contact
One commercial team covers pharmacy, beauty, retail, e-commerce and wholesale buyers: a brand negotiates once, a buyer sources several brands from one supplier.
Terms Before Orders
No public price list. Availability, prices and delivery terms confirmed in writing before any order.
Channels
One Distribution Partner, Every Channel
From pharmacy and retail to e-commerce and wholesale, start with the channel you need most and then expand as sell-out grows. Alpha Prime holds stock in Italy and the Czech Republic, confirms the documentation each market requires, and agrees scope and terms before any order.
AT THE PHARMACY
Put Dermo-Cosmetics on the Pharmacy Shelf
We place dermo-cosmetic and skincare ranges with pharmacy buyers, with stock held in our Italian and Czech hubs.
More about Put Dermo-Cosmetics on the Pharmacy Shelf
IN BEAUTY RETAIL
Cosmetics and Fragrance in Specialist Beauty
Cosmetics and fragrances for specialist beauty buyers; availability and scope confirmed individually.
More about Cosmetics and Fragrance in Specialist Beauty
AT THE RETAILER
Supply Personal Care and FMCG at Scale
Personal care, hygiene and FMCG ranges for retail buying teams.
More about Supply Personal Care and FMCG at Scale
ONLINE & MARKETPLACES
Supply for E-commerce Sellers and Online Platforms
Stock for online retailers and marketplace sellers, delivered to your own warehouse or to your 3PL provider.
More about Supply for E-commerce Sellers and Online Platforms
IN WHOLESALE
Volume Supply for B2B Wholesalers
Several brands from one supplier for wholesalers and distributors, with terms confirmed in a written commercial offer.
More about Volume Supply for B2B Wholesalers
ACROSS BORDERS
A Connected, Two-Country Distribution Base
From Cremona to Letohrad, two warehouses form one operational base for European distribution.
More about A Connected, Two-Country Distribution Base
Built in Cremona
One Italian company between the brands you know and the buyers you serve
BrandAlpha PrimeBuyerPharmacy · Beauty · Retail · E-commerce · Wholesale
45 brands
2 hubs
~12 markets
4 categories
“We started Alpha Prime to make European distribution simple for brands and reliable for buyers.”
Send your brief and we will be in touchyour market, your way
Fill out the form, and we’ll be happy to discuss how Alpha Prime can take your products to pharmacy, beauty, retail, e-commerce and wholesale buyers:
Share your brief
Review the opportunity
Agree the next step
Brands we supply and source.
Your details are used to handle this business enquiry. Please do not include sensitive personal information. Sending this form does not place an order or create a commercial agreement. Privacy policy · info@alpha-prime.it
FAQs
What brands and buyers ask us most often before working with Alpha Prime.
What does Alpha Prime actually do?
Alpha Prime is an Italian B2B distributor and sourcing partner for beauty, personal care and FMCG brands, selling to pharmacy, beauty, retail, e-commerce and wholesale buyers across Europe and the United Kingdom. It works from your product range, availability and commercial priorities, and confirms terms before any order.
How is this different from a local importer or agent?
An agent books orders; an importer buys for one country. Alpha Prime holds stock in two countries and sells into several European markets, so one relationship can cover more than one country.
What do you need from us to start?
A portfolio overview, target countries, preferred channels, indicative quantities and any existing distribution arrangements. From that brief we assess category fit, territories and channel requirements, and confirm the documentation relevant to each market.
What is settled before the first order?
Three things are settled first: the scope of range and markets, the documentation each market requires, and availability, prices and terms in a written commercial offer — all before the first order.
Do you supply e-commerce sellers and online marketplaces?
Yes. We supply online retailers and marketplace sellers. Orders are delivered to your own warehouse or to your third-party logistics (3PL) provider, and the products, quantities and terms for each brand are confirmed in a written commercial offer before any order.
Can I request a product list or an offer?
Yes. Send the category or products you need, indicative quantities and the destination country. Availability, prices and delivery terms are confirmed individually.
Do you publish a price list?
No; there is no public price list and no live stock on this website. Availability, prices, quantities and delivery terms are confirmed individually in a commercial offer for each enquiry.
How are prices and terms set?
Individually, in a commercial offer. Product availability, quantities, prices, documentation and delivery terms are confirmed for each enquiry, and scope and commercial terms are agreed before an order or partnership.
Who is Alpha Prime best suited for?
Brands with a beauty, personal care or FMCG range that want pharmacy, beauty, retail, e-commerce or wholesale distribution across Europe and the United Kingdom — and professional buyers who want one supplier for several brands.
Where is stock held?
Two warehouses: Vicomoscano (Cremona, Italy) and Letohrad (Czech Republic). Together they form the operational base for our European distribution and sourcing activity.
How are orders and documents exchanged?
In the formats agreed with each partner as part of the commercial terms, before the first order.
Do we need our own warehouse or a local entity?
Not necessarily. Our warehouses in Italy and the Czech Republic provide the physical base, and the supply model is agreed in the commercial terms before any order.
Where are orders delivered?
To your own warehouse or to your third-party logistics (3PL) provider. Products, quantities, destination and terms are confirmed in a written commercial offer for each enquiry before any order.
When is cosmetics documentation confirmed?
Before the first order. For every cosmetic and skincare product on your list, the documentation each destination market requires is confirmed as part of the brief, alongside scope and commercial terms.
Is it the same for non-cosmetic products?
Yes. For household and other non-cosmetic products, the documentation each destination market requires is confirmed in the same way, before the first order.
How are product recalls handled?
Recall handling is agreed with each brand as part of the commercial terms, before the first order.